About PLAY
The sky is our playground!
PLAY is a new Icelandic low-cost airline operating flights between North America and Europe. PLAY offers low-cost flights and a safe and pleasant journey in our new and comfortable Airbus aircraft.
At PLAY, safety is the name of the game. Our other core values are on-time performance, simplicity, happiness, low prices, and safety. Yes, we said safety twice because that’s how we play it.
Board of Directors
PLAY Management Team
Einar Örn Ólafsson, CEO
Einar Örn Ólafsson has extensive experience as an executive and investor. He has served as a partner at the investment company Stoðir and as a board member of its majority shareholder. Previously, Einar held positions such as General Manager of Fjarðalax and CEO of Skeljungur. He also held various management positions in the banking sector. Before assuming the role of CEO at PLAY, Einar served as the Chairman of PLAY's board.
Einar holds an MBA degree from NYU's Stern School of Business and a BSc degree in industrial engineering from the University of Iceland.
Andri Geir Eyjólfsson
Chief Operations Officer
Andri Geir Eyjólfsson is the Chief Operations Officer (COO) of PLAY. He has has been with PLAY since 2019. Andri has over 18 years of experience in the aviation industry, with positions such as Deputy Technical Director at WOW air and various other roles at Air Atlanta, Icelandair and WOW air. He studied aircraft maintenance mechanics at TEC Aviation in Denmark.
Daníel Snæbjörnsson
Chief Network Officer
Daníel Snæbjörnsson is the CNO at PLAY. Daníel designs the network, focusing on optimizing PLAY’s key resources, including fleet and slots, as well as monitoring market trends and searching for new destinations.
Daníel has extensive experience within the aviation industry. Before joining PLAY, Daníel served as a manager within the network planning and scheduling team at Icelandair.
From 2014 until 2019, Daníel was Vice President of Network Planning at WOW air. Before joining WOW air, Daníel co-founded Altitude Aviation Advisory, a UK based consultancy firm focusing on the aviation industry. Previously, Daníel worked as a Consultant for AviaSolutions/GECAS from 2007 until 2013 and as an Aviation Analyst at Ascend Worldwide from 2006 to 2007, based in the UK. From 2004 to 2005, Daníel worked in operations at Íslandsflug and Air Atlanta Icelandic.
Daníel earned his bachelor’s degree in Aviation Business Administration from Embry Riddle Aeronautical University. He later received a master’s degree in Air Transport Management from Cranfield University. He holds an Icelandic Private Pilot’s License.
Rūta Dabašinskaitė-Vitkė
Chief Financial Officer
Rūta has 15 years of experience in finance and 10 years in general management. Rūta holds an MBA degree and has served as the CFO for Bluebird Nordic from 2021 to 2024, with headquarters in both Vilnius, Lithuania, and Reykjavík, Iceland. Prior to that, she was the CEO of TD Baltic UAB, one of the largest distributors of IT products in the Baltics.
Sigurður Örn Ágústsson
Chief Development Officer
Sigurður Örn Ágústsson is the Chief Development Officer at PLAY.
Sigurður Örn holds an MBA degree from the Katz Graduate School of Business at the University of Pittsburgh and has an extensive background in aviation. Sigurður previously served as CEO and chairman of Bluebird Nordic and was board member of Avion Express. He also played a key role in negotiating major acquisitions for Avia Solutions Group (AGS), including Avion Express, SmartLynx, and Bluebird Nordic.
Sonja Arnórsdóttir
Chief Commercial Officer
Sonja Arnórsdóttir is the CCO at PLAY and leads the company‘s efforts in sales, revenue management, distribution and customer service.
Sonja holds a bachelor‘s degree in financial engineering from Reykjavik University and has worked in revenue and sales in the airline industry for the past 12 years. She worked as a revenue specialist at WOW air where she led a team of 10 and has been the Director of Revenue and Sales at PLAY since 2019.
